NEXUS 2026 — Tailor-Made Mobility

The ride that
teaches,
earns &
inspires.

Every ride a little wiser, every stop a little richer.

Explore the Concept → Try the Calculator ↓
€216
Annual savings for Giuseppe
12
Free audiobooks per year
−77%
CO₂ on Caselle→Orbassano
Today's saving
💶€2.40
vs. car trip today
CO₂ avoided
🌿1.2 kg
this trip
Listening streak
🔥12 days
personal best!
🎓
Silver 🥈
📖
Now listening
The Body: A Guide for Occupants
186
PT km
€48
Saved
9.3
kg CO₂↓
🎧
Next reward in 14 km → Gold Tier Unlocks
Tailor-Made Mobility✦ Audible Partnership✦ Carbon Transparency✦ Smart Commuting✦ NEXUS 2026✦ MaaS Innovation✦ Giuseppe's Journey✦ Public Transport Rewarded✦ Tailor-Made Mobility✦ Audible Partnership✦ Carbon Transparency✦ Smart Commuting✦ NEXUS 2026✦ MaaS Innovation✦ Giuseppe's Journey✦ Public Transport Rewarded✦
The Problem

Why smart people
still drive alone.

Giuseppe is a conscious 23-year-old medical student who cares about the environment. He still drives. The system isn't broken — it just hasn't made sustainability feel better than the car.

⏱️
7.5hrs
Dead time per week
Driving demands 100% attention. Google Maps shows the Caselle→Orbassano PT journey at ~1h 37min each way — 5 days = over 16 hours of commute time per week. No learning, no rest, no growth.
💸
€300/mo
True car cost (hidden)
Giuseppe sees €60/mo in fuel. The real cost with insurance, maintenance, depreciation: over €300/month — invisible and unmotivating.
🌿
30%
His own CO₂ target
Giuseppe is willing to pay €15/month extra to reduce his pollution by 30%. The desire to change exists. The rewarding pathway doesn't.
🚗
The real barrier is perception, not price
72% of Italians own a car and 87% prefer private transport over PT — not primarily because of cost, but comfort, time, and flexibility. RideWise targets the perception gap, not the price gap.
Source: European Scientific Journal, 2024 (eujournal.org)
Prefer car (87%)
Own a car (72%)
Would switch for value
The Solution

RideWise —
make sustainable feel premium.

A Mobility-as-a-Service layer that wraps around public transport and transforms it into a culturally rich, financially transparent, and intrinsically rewarding experience.

Users accumulate public transport kilometres and unlock free Audible audiobook credits. The ~1h 37min commute becomes valuable study time for Giuseppe — nearly 3 hours of listening per day. Dead time becomes earned time — every ride reinforces the habit.
B.J. Fogg's Tiny Habits: Cue → Routine → Reward
After each trip, the app shows "You saved €2.40 vs. driving today." Monthly dashboards compare actual PT costs against the full car ownership model (fuel + insurance + maintenance + depreciation). Loss aversion psychology: people feel the car as a daily financial loss, not just PT as a win.
Kahneman's Prospect Theory — losses feel 2x stronger
A live CO₂ tracker compares each trip's actual emissions against the car-equivalent route. Giuseppe's 30% pollution reduction goal becomes a visible, trackable milestone — not abstract guilt. Monthly "trees equivalent" and peer comparisons add social motivation.
Pronello's TRIS Research — environmental identity drives behavior
Monthly km milestones unlock escalating rewards. Not just books — discounts, PT subscription credits, and "Learner of the Month" social features. Identity shift: users stop seeing themselves as "PT riders" and start seeing themselves as "people who read and grow during their commute."
Self-Determination Theory — competence + purpose = intrinsic motivation
Integration with GTT Torino's open API surfaces the optimal Caselle→Orbassano route (bus + regional rail) in real time. Reward points are calculated per route, incentivizing greener multimodal options over single-mode trips. Giuseppe's 10-minute "extra" travel time becomes a feature, not a bug.
Level 2 MaaS: plan, book, pay — single interface
Giuseppe's route (Google Maps, Mon 08:34)
🏠
Caselle Torinese
SFM regional rail → departs 08:34
08:34
🚆
Torino Dora ↔ Transfer
Bus GTT 18 → toward Torino
09:48
🚌
Orbassano Ferrovia
Bus GTT 1510 → toward Orbassano
09:48
🏥
San Luigi Hospital — AO Orbassano
Arrival • 3 min walk from stop
10:11
🎧 Listening reward progress +0 pts
This month's breakdown
PT Monthly Pass (GTT) −€42
Car fuel equivalent (avoided) +€60
Maintenance (avoided) +€28
Monthly Net Saving €46
🏆 At this rate: €552 saved/year + €120 Audible value
CO₂ comparison today's route
🚗 Car (Giuseppe alone) 6.0 kg CO₂
🚌 Bus + 🚆 Train route 1.4 kg CO₂
−77%
CO₂ reduction today — 4.6 kg avoided
🌳 Equivalent to planting 0.4 trees
Giuseppe's monthly target: −30% ✅ He's at −77%
Interactive Calculator

Your numbers.
Your impact.

Model different commuter profiles and preview estimated CO₂ savings, financial gains, and reward tiers for each scenario.

RideWise Calculator
Adjust sliders to match your commute profile
Your Commute Details
Note: PT cost assumes GTT Torino monthly pass €42. Car cost includes fuel + €0.04/km maintenance estimate.
Your Impact
💶
€0
Monthly fuel savings vs. car
💰
€0
Annual total savings (fuel + maintenance)
🌿
0 kg
Monthly CO₂ avoided vs. petrol car
Reward Tier — Monthly PT km: 0
🥉
Bronze
50–150 km
🥈
Silver
150–300 km
🥇
Gold
300+ km
The Partnership

Why Audible is the
perfect partner.

Not a gimmick. A business model that benefits all three parties — cities, Audible, and commuters — aligned through shared incentives.

73%
of audiobook listeners listen during commuting (Edison Research 2024)
38%
of adults listened to an audiobook in 2024 — highest ever recorded
63%
Audible market share of global audiobook industry
📚 Books in Giuseppe's commute library — 3 unlocked, 7 at Gold tier
When Breath Becomes Air
🎧
Med student essential
The Body: A Guide
🎧
Medical relevance ★★★★★
Being Mortal
🎧
Next in queue
Sapiens
🥈
Silver tier reward
Thinking, Fast & Slow
🔒
🔒
Gold tier
Gold tier unlock
Deep Work
🔒
🔒
Gold tier
Gold tier unlock
Atomic Habits
🔒
🔒
Gold tier
Gold tier unlock
The Checklist Manifesto
🔒
🔒
Gold tier
Gold tier unlock
Why We Sleep
🔒
🔒
Gold tier
Gold tier unlock
Man's Search for Meaning
🔒
🔒
Gold tier
Gold tier unlock
Global audiobook market: $6.5B in 2024, growing at 25.7% CAGR through 2032 Source: Grand View Research
🥉
Bronze
50–150 km / month
1 Audible credit/month — 1 audiobook of your choice. ~3 rides/week.
›
🥈
Silver
150–300 km / month
2 credits/month + 10% PT pass discount. ~5 rides/week.
›
🥇
Gold
300+ km / month
Full Audible Premium Plus + PT subscription included. Daily commuter.
›
Business Model — Who pays?
🏙️
Cities & Transport Authorities pay per verifiable modal shift — only when users actually switch from cars to PT. Performance-based, not subsidy-based.
🎧
Audible co-sponsors rewards as a user acquisition channel — cheaper than paid ads, higher-intent audience, and aligned with Amazon's Net-Zero 2040 pledge.
👤
Commuters receive free cultural content + financial transparency + CO₂ visibility. Zero extra cost to participate.
Route Planner

Your journey,
your options.

RideWise shows every multimodal option for your route — with live CO₂ savings, travel time, and reward points for each choice.

Live transit data via Google Maps — real GTT bus lines, SFM trains, and tram routes for any origin/destination in the Turin area. Enter addresses below and click Plan route to open the live Google Maps transit directions.
From
To
The GTT App — Reimagined

Your commute,
gamified.

RideWise lives inside the existing GTT app. Tap in to start earning. Every kilometre counts toward your next audiobook — and the next tier of rewards.

📲
Tap in / Tap out
Validate your GTT trip using the app — just like a normal journey. No extra steps. Every km is logged automatically.
📚
Earn books, not just points
Accumulate km to unlock audiobooks from a curated list. Reach 100 km? A new title is yours. Free starter list included — premium catalogue unlocks as your streak grows.
🏆
Monthly milestone tiers
Bronze → Silver → Gold. Higher tiers unlock PT subscription discounts, bonus books, and "Learner of the Month" social features. Identity shift: you stop being a PT rider. You become someone who reads.
🤝
Win-win business model
GTT gains riders. Audible gains subscribers — riders who discover books mid-commute convert to paid Audible members at far lower acquisition cost than standard ads.
Tier overview
🥉
Bronze · 0–100 km/month
Free book list · CO₂ & savings tracker
🥈
Silver · 100–300 km/month
1 new book + 10% GTT ticket discount
🥇
Gold · 300+ km/month
Full Audible catalogue · PT credits · Learner of the Month badge
9:41
●●● 5G
GTT RideWise
Mon · Caselle→Orbassano
👤
📚
Next book
35 km left
💶
Saved vs car
€268/yr
🌿
CO₂ avoided
−77%
Today's trip · SFM + Bus 18 + Bus 1510
+12.4 km
65 km total this month
🥉 Bronze
35 km to Silver
🎧 Now listening
📖
Sapiens
Yuval Noah Harari · Ch. 4
34%
📚 Next unlock: Atomic Habits
65 / 100 km
0 km
35 km to go
100 km
Evidence Base

Backed by research,
built on real data.

RideWise draws on transport research, behavioural economics, and MaaS pilot evidence — and will be refined as real-world data becomes available.

CO₂ per passenger-km — European Environment Agency

🚗 Car (single occupant)
170 g
🚗 Car (avg. 1.6 occupancy)
106 g
🚌 Diesel city bus
82 g
🚆 Regional rail (SFM2)
35 g
🚇 Metro (electric)
14 g
Giuseppe's 35km route via rail+bus: ~1.4 kg CO₂/day vs 6.0 kg by car. His 30% target? He'd achieve −77%.

Annual cost breakdown — RideWise vs. car

€552
Saved/yr
Car annual cost€3,600
PT annual cost€504
Audible value€120
Net saving€3,216

Willingness to adopt MaaS — Silvestri, Politecnico di Milano, 2023

🏙️ Urban users (18–30)
🎓 Students
💼 Young professionals
👨‍👩‍👦 Families
🧓 Over 55
Giuseppe's demographic — students 18–30 — show the highest MaaS adoption willingness of any group. The highest-conversion target for RideWise.
Silvestri, F. (2023). MaaS for university communities. Politecnico di Milano thesis. politesi.polimi.it
City-Scale Impact

If 10,000 Turin students
join RideWise.

€0M
Annual savings flowing back into student economies
0K ton
CO₂ avoided annually — equivalent to 22,000 trees planted
0K
Audiobooks read per year — a city-wide knowledge movement
0%
Potential reduction in student car commuter trips on key routes
Implementation

A realistic path
to deployment.

RideWise is conceptually designed to integrate with public transport data (GTT timetables and real-time feeds where APIs are available) and content platforms such as Audible via their public APIs.

Phase 1 — Months 1–6
Pilot with Politecnico di Torino
300 student volunteers. GTT open API integration. Audible trial partnership. iOS + Android MVP. Caselle→Orbassano route as the primary test corridor.
Phase 2 — Months 7–18
Turin University System Rollout
Expand to UniTo, Politecnico full student body (~80,000 students). Full reward tier activation. CO₂ leaderboard + social features. Regional Authority partnership formalized.
Phase 3 — Year 2+
Northern Italy Expansion
Milan, Genoa, Bologna — replicate the model with local PT operators. B2B extension: corporate commuter packages. MaaF (Mobility as a Feature) integration with banking apps.
Technical Stack
🔌
GTT Open API
Real-time trip tracking, km verification, multimodal routing. Already open-access in Torino.
🎧
Audible Marketplace API
Credit distribution, content delivery, user engagement tracking. Standard developer partnership.
📍
GTFS-RT Verification
Secure, tamper-proof trip logging via standard transit data format. Prevents gaming of reward system.
🔐
Privacy-First Design
GDPR-compliant. Location data used only for trip verification, not sold or shared. Addresses Pronello's identified "privacy concern" MaaS barrier.
Why this beats standard MaaS
Standard MaaS failed because it focused on integration without culture change. Prof. Pronello's research confirms: the biggest barrier isn't technology — it's the emotional relationship with the car.

RideWise is Mobility as a Feature (MaaF), not Mobility as a Service — it embeds itself into people's existing desire to learn, save, and live sustainably. The commute becomes the product.
The Team

Built by three,
for every commuter.

Mobina
Mobina Ghasemi Interface Design & Development

Designed and developed the interactive HTML presentation, including the GTT app mockup, user interface features, and the full visual identity of RideWise.

Asadbek
Asadbek Tajimuratov Carbon & Route Systems

Developed the carbon footprint tracking methodology, route optimisation logic, and the CO₂ comparison calculations grounded in EEA transport data.

Santiago
Santiago Camaran Business Model & Partnerships

Shaped the RideWise business model, designed the Audible partnership framework, and defined the value proposition for GTT, commuters, and content platforms.